Big Money Fast
 
The Nature of the
User Interface Business is
'Adopt Fast or Die'
 
My invention will kill the iPhone. Invest now.
The smartphone industry continues to grow in spite of the worldwide recession.
 
Over 139.3 million smartphones sold in 2008.
 
173.8 million smartphones sold in 2009; an 80% increase.
 
298 million smartphones sold in 2010; a 58% increase.
 
486 million smartphones sold in 2011 surpassing PC sells of 415 million. A smartphone growth rate of 61% surpassing PC growth rate of 15%.
 
Smartphone sells are expected to increase every year for the near future and at the current rate will soon surpass a billion sells per year. This makes it a profitable industry to invent new technology for.
 
In all industries it has always been about the user interface. The user interface determines what sells and what doesn’t and sometimes establishes entirely new industries. History shows that when the user interface adds significant value to people’s lives the adoption rate is very fast. This means very high and fast returns for investors.
 
Soon after the car steering wheel was invented, even though a tiller is much cheaper nobody made them anymore.CarTiller1Cropped.jpgAutomotive electric starters are much more expensive than a hand crank but the hand crank also disappeared. Car Crank Start Ada Jones Model T Ford 1919.jpg
Manufacturers had to offer these new user interfaces or go out of business. Two more user interfaces are power steering and power breaks. You wouldn't buy a car that doesn't have them.
 
On mechanical typewriters the QWERTY layout of letters increased productivity by the rate of 2 hours per 8 hour workday so it became the standard. MPj028991300001.jpgThe choice for manufacturers was the same; offer a QWERTY layout or go out of business.
 
The Wright brothers were not the first to soar through the air nor did they invent the airfoil, but they came up with the user interface that could control banking. Wright Bros Stamp.jpg
This control allowed the creation of the airplane industry.
 
After the invention of the Graphical User Interface (point and click) every computer, desktop, laptop, and smartphone is designed to run one or it won’t sell.Interface Graphic User.jpgWhen Graphical User Interface (point and click) replaced command line interface, home computers sold fast enough to establish the home computer industry. Interface Command Line 1.jpg That's a fast adoption rate. Fast enough to cause IBM, the largest computer and software manufacturer to lose almost all its desktop computer market share.
 
Apple was the first to place the laptop keyboard closer to the screen which has now become standard. Apple PowerBook.jpg
All other manufacturers were quick to do the same in order to not lose sells. That's a fast adoption rate. Laptop Early.jpg
 
In 2001 the iPod was introduced with a revolutionary click wheel user interface that incorporated buttons and scrolling.
ipod-family_thumbnail.jpgSince 2004, just three years later, the iPod line has dominated digital music player sales in the USA, with over 90% of the market for hard-drive based players and over 70% of the market for all types of players. That’s a fast adoption rate.
  
In 2003 the Palm Treo 600 was criticized for its smaller keyboard. Palmhandspring_treo_600.jpg
In 2004, just one year later The New York TImes reported that because the Palm Treo fits comfortably in one hand and was easily operated with the same hand that holds it, it became the only qwerty handset offered by all five major service providers; and Palm’s stock soared from below $10 in March and closed at $34.99 July 16, 2004. That’s a fast adoption rate.
 
In 2007 the iPhone was ridiculed by analysts and other manufacturers, including Steve Ballmer the CEO of Microsoft, for not having a physical keyboard and Apple was ridiculed for having only one product.
iPhone.jpgIt was said that a physical keyboard and multiple products are necessary in order to be competitive. In just over two years the iPhone has captured over 30% of the USA market. That’s a fast adoption rate.
  
All manufacturers now offer a user interface similar to the iPhone in order to remain competitive.  Nokia was slow to adopt and fell from being larger than its next two closest competitors combined to now struggling to survive.
 
In the first quarter of 2010 Apple sold more iPhones than it did in the Christmas season of 2009 and continues to gain even more market share becoming the number one manufacturer in 2011. Everyone said it is not possible to survive with only a single product, but that rule doesn’t apply when you have the better user interface.
 
Four of the above examples of the rapid economic power of the user interface all come from Apple. Companies that did not appreciate the rapidness of the power of the user interface and fell from grace include IBM, Motorola, Palm, and Nokia. Palm claimed if it could get to scale it would recover, but having scale did not save IBM, Motorola, or Nokia. Even the largest companies are not safe from a better user interface, and must adopt it quickly; good news for investors.
 
My user interface invention is held and operated with only one hand just like you would a television remote control; but you will type and edit graphics just as fast as if you were using two hands on a full size keyboard and mouse. It only takes one day to learn compared to the two months most people take to develop their typing speed on a full size keyboard.
  
When my invention is built into a smartphone people will throw away their keyboard, mouse, and current smartphone, and use their NEW smartphone to operate their desktop, laptop, home entertainment center, and so on.
 
Just like the user interface examples mentioned above became industry standards, so too will my invention, which equates to a lot of royalties. Smartphone, laptop, and desktop PC manufacturers will stop producing the keys they do now and offer my user interface instead. The market for what they produce won't be big enough for any of them to support it.
  
When my user interface hits the market the current version of the iPhone will look like a Ferrari equipped with a hand crank starter with no option for an electric starter. 173.8 million smartphones sold in 2009. 297 million smartphones sold in 2010. 486 million smartphones sold in 2011. Sells are expected to increase every year for the near future. This high number of sells per year is what enables the iPhone to have such a high adoption rate. Because my user interface is for use on smartphones, desktops, and laptops, it has the potential for a much faster adoption rate and higher unit sales than the iPhone. Good news for investors.
 
90% of smartphone owners desire a better texting experience and the iPhone is not giving it to them. There are tens of millions of people learning to type every year and the iPhone does nothing to help them. There are a lot of parents trying to type with one hand while holding their baby in the other and the iPhone doesn’t do anything to make it easier.
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That’s how you kill the iPhone; you make it obsolete; you bypass it and go directly to the customer instead of fighting with the iPhone. Similar to how Pepsi Cola targets the young with their advertising. Going after a new market segment is easier than trying to get customers to switch brands.
 
Of course my invention does not have to be an iPhone killer. It could be the next generation of iPhone and increase the iPhone’s dominance.
 
Will Apple work with me and collect royalties from all the other companies or will another company be first to work with me and Apple will pay it royalties? Will RIM wake up to the fact that a new user interface will change the playing field and either save it or add to its problems? Will Google buy my invention and use it to extinguish the Windows Phone ecosystem? Will Samsung buy it and thereby destroy Nokia's hope of becoming the number one manufacturer of the Window's Phone ecosystem? Will Nokia work with me and finally stop it's decline? Will Microsoft buy it and thereby finally permantly establish its ecosystem?
 
Invest in this venture and be known as the iPhone Killer.
 
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Thank you